Binq advises Ted Baker on acquisition and restructuring

When Authentic Brands Group (ABG) acquired Ted Baker for around £211m , its European and UK operations were under pressure: declining sales, retail challenges and a complex franchise and licensing model that needed to be stabilised quickly.

Under the leadership of Joop de Hoogh, Binq took on the challenge as the financial and operational architect of the transformation.

In his role as CFO and Company Director of Ted Baker (No Ordinary Designer Label), Binq coordinated a disciplined restructuring with a focus on:

• Strategic acquisition integration of online and over 160 stores plus the London headquarters;

• Significant cost reductions through organizational and lease optimization;

• Working capital optimization , improved inventory control and tight cash-flow governance;

• Refinancing of >£25m to create structural stability.

  
  

Through clear prioritization, sharp financial management, and proactive stakeholder communication, Binq strengthened Ted Baker's foundations in Europe — while preserving core activities and providing a solid foundation for future growth.