Binq provides restructuring services to Bath&Body Works Benelux (Amarla)

An international franchise can shift overnight. When Bath & Body Works ended its partnership with franchisee Amarla, operations in the Netherlands, Belgium, and Greece were abruptly impacted. Speed, control, and disciplined execution became critical.

Under the leadership of Joop de Hoogh, Binq structured the response around three clear pillars.

1. Stabilize: Immediate cash visibility, strict cost control, and a centralized financial command structure across all countries.

2. Preserve value: Structured inventory sell-through, workforce optimization, and proactive renegotiation of lease and supplier agreements to mitigate liabilities.

3. Controlled wind-down: A coordinated country-by-country closure plan, transparent stakeholder communication, and a lean back-office team managing lease settlements and outstanding obligations.

Through decisive financial governance and operational discipline, Binq transformed a sudden disruption into an orderly and predictable exit — minimizing downside while safeguarding reputation and stakeholder confidence.