Binq provides restructuring services to Victoria's Secret Europe (Amarla)

When Victoria’s Secret terminated its U.S. franchise agreement, Amarla’s European retail structure came under immediate pressure. Multiple entities entered insolvency proceedings and stores across the Benelux, Sweden, and Greece were forced to close.

Binq was engaged to stabilize the situation swiftly and protect value.

Through a focused financial and operational restructuring, Binq implemented a disciplined controlled wind-down strategy. Immediate priorities included tight cash management, risk containment, and full transparency over contractual obligations. In parallel, inventory was optimized through structured sell-through programs, lease terms were renegotiated, and supplier exposures were actively managed.

With a clear country-by-country execution plan and consistent stakeholder communication, the wind-down was conducted in an orderly and controlled manner. The outcome: minimized losses, protected brand reputation, and a professionally managed exit across all affected markets.